Keeping your inventory closer to your customers by distributing it across multiple fulfillment centers is known as inventory splitting. In order to ensure fast order delivery, you must reduce shipping costs and transit times. A marketplace's ranking algorithm also takes into account the speed of order delivery when ranking higher in search results.
Distribution logistics refers to the process of moving products from a manufacturer or supplier to the warehouse where the fulfillment process occurs. Then, last-mile deliveries are prepared for online orders. To ensure delivery of orders on time and at the most affordable price, ecommerce brands work with various courier companies during the distribution phase.